Golden cup used to serve Kopi Luwak at a small "coffee plantation"

Unveiling the Dark Truth Behind Kopi Luwak (The Worlds Most Expensive Coffee): A Call for Ethical Coffee Choices

In the heart of Indonesia, amidst the breathtaking landscapes and vibrant culture, a shadowy truth lurks within the world of coffee production. While the allure of Kopi Luwak, the world's most expensive coffee, fetching a price tag of up to $600/lb (0.45kg), has enchanted many, it's time to shed light on the cruelty and unethical treatment that taints this delicacy.

Kopi Luwak, often touted as a rare luxury, originates from the Asian palm civet, a small mongoose-like creature. These animals, once free to roam the jungles, have become prisoners of a system that exploits their digestive process for profit. Locked in small cages, these creatures endure a life of misery and suffering, forced to endure a diet that strays far from their natural feeding habits.


One of many Luwak coffee production sites. this location had over 200 in urine and fecal covered stacked cages.


Traditionally, Kopi Luwak was a coffee that carried a unique story – one of natural fermentation and the digestive enzymes found within the civet's gut that reduced the acidity of consumed beans. Coffee cherries would pass through the animal's digestive tract, evolving in flavor and character as they journeyed through nature's course. However, the tale has devolved into one of confinement, abuse, and a twisted version of its former self.

Forced to ingest a daily "porridge" consisting of chicken heads, eggs, and unidentifiable additives, these creatures are subjected to a far cry from their naturally varied diets. When coffee harvest season arrives, the tragedy escalates. Not even the highest quality or perfectly ripe coffee cherries are offered; instead, they are fed subpar cherries, the same monotonous porridge, and a banana that acts as a laxative, hastening the excretion of coffee beans.

"porridge" for feeding the 200+ luwaks. Photo taken while undercover at a luwak farm.


The result? A once-iconic coffee is reduced to a mere shadow of itself, lacking the authenticity and natural charm that initially captured the hearts of coffee connoisseurs. The animals suffer not only physically but also mentally, experiencing stress, mistreatment, and hormonal imbalances that further compromise their well-being.

This Luwak seemed to be petrified and would not blink, or react to any stimulus.


Amidst this disheartening reality, it's important to acknowledge the dedication of Balinese coffee farmers who often employ these practices out of necessity, striving to secure their families' livelihoods. However, it's our responsibility as consumers to be informed about the products we support, to seek alternatives that align with our ethical values.

Enter Kopi Suaka coffee – a beacon of change within the coffee industry. Born from the same remarkable coffee plants nurtured by the rich volcanic soil of Bali, our coffee stands as a testament to ethical practices and compassionate choices. We refuse to endorse or profit from the unethical treatment of animals, and we invite you to join us in making a difference.

Kintamani coffee beans used to produce Bali Reserve.


By choosing Kopi Suaka, you're not just savoring exceptional coffee; you're advocating for a transformation in the industry. Our mission extends beyond the cup, aiming to educate, inspire, and pave the way for a future where coffee farmers are empowered to thrive without resorting to cruel practices.

The view from one of the many small holder coffee farms producing Kintamani coffee.


Let's redefine the narrative of coffee production. Let's support coffee that's cultivated with care, respect, and a commitment to preserving the beauty of nature. Together, we can ensure that the world of coffee is one of compassion, sustainability, and genuine appreciation – a world where NO furry creature is subjected to a life of suffering for the sake of a fleeting luxury.


Depicted: What Kopi Luwak looks like before being broken apart, dried, then roasted. 


Luwak excrement before separation, drying and roasting. notice we didn't saw washing...


Instead of being Excreted by a force-feed animal we prefer to use methods like this traditional coffee pulper/mill to remove the skin and fruit of the cherries.

Hand cranked coffee pulper, used to remove the skin and pulp from coffee cherries. Less weird than dealing with animal feces?

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